Krystal Announces San Antonio Expansion
KRYSTAL ANNOUNCES SAN ANTONIO EXPANSION
First of the new locations will feature full-service Drive-In and offer expanded line of new menu items, making it the first Krystal restaurant of its kind in Texas
CHATTANOOGA, Tenn. – The Krystal Company has its sights set on San Antonio as the fast food icon today announced plans to expand its presence in the market with at least two new locations slated to open within the year and even more by the end of 2009. Krystal currently owns and operates one restaurant in the San Antonio market, which is located at 6446 NW Loop 410.
The first of the new Krystal restaurants is scheduled to open this summer and will feature a state-of-the-art drive-in with classic carhop service as well as an expanded line of new menu items, making it the only Krystal location of its kind in the state of Texas. The restaurant design will pay homage to the Krystal drive-ins of the 1950s while injecting a fresh, modern edge into the American classic with in-your-vehicle Wi-Fi Internet access and a jumbo, three-panel menu and digital media board positioned directly in front of each parking space. The restaurant will also feature a drive-thru with advanced ordering technology to ensure accuracy.
In addition to the new design, the new location will showcase Krystal’s expanded line-up of new product offerings, making San Antonio the first city outside of Krystal’s hometown of Chattanooga to offer the new menu. Guests will not only be able to order the signature “big taste” products that have made Krystal a cultural icon in the South over the past 75 years, but also fresh, new choices such as real fruit smoothies, premium ice cream sundaes and a variety of Krystal-sized toasted sandwiches for breakfast, lunch, dinner and late night.
“We’re excited to grow Krystal’s presence in San Antonio by bringing more restaurants to the area, the first of which will feature exciting, new product offerings and our new drive-in design,” said Fred Exum, chief executive officer, The Krystal Company. “All of our new restaurants will be designed to serve up great food and great hospitality to our San Antonio guests while offering an extraordinary value—not just in price but also in quality.”
Along with the first Krystal Drive-In location opening this summer, another restaurant is currently scheduled to open this winter. The restaurant will feature Krystal’s latest dine-in and drive-thru design and offer Krystal’s heritage line of fresh, hot, small, square menu items including the famous Krystal hamburgers, Krystal Chiks (small, square chicken sandwiches), Krystal Pups (small hot dogs) and a full breakfast line up.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 400 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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June 16th, 2008 at 4:08 pm
[...] story about Krystal’s expansion into the market. You can also check out the official press release. Related Posts:Restaurant Profile: Chattanooga Krystal Drive-InKrystal Around The Web…Krystal [...]
June 20th, 2008 at 9:40 pm
Please open a restaurant in Austin Texas. We now have to drive a lot of miles to go to one of your restaurants. They new model restaurant sounds interesting and people in Austin like new things. Please look at our demographics. Thank you.
June 24th, 2008 at 3:45 pm
I wrote Krystal a few years ago hoping a SA location would open. I have grown up eating at Krystals and truely missed the food when I moved to SA. The first in town opened way across town and I have only visited there once. With the new location it will be a quick 10 min. drive. THANK YOU for your expansion throughout SA.
June 24th, 2008 at 11:05 pm
San Antonio is quickly becoming the fast food capital of the world. Krystal coming to my hood and carls jr as well. Go San Antonio!
June 27th, 2008 at 4:27 am
Krystal “I love you man” you dudes have it right, great food at a great price and now more stores in the greater SA area, Krystal’s rule
June 30th, 2008 at 8:46 pm
I too grew up on Krystal’s in Knoxville, TN (Clinton Hwy location). I was pleased to see the Krystals in SA, TX. Although it is a long drive, I hope that other locations will be built closer to where I live. Is there a plan to put any on IH35 corridor towards Austin?
July 2nd, 2008 at 10:42 pm
I second B. Thurber’s request!! Please look in to opening a Krystal’s in Austin, TX. I’ve lived here since 1995 (originally from Chattanooga), and I’ve yearned for Krystal’s ever since! We drive to San Antonio every once in a while just to get a Krystal. Please let us know if you’re coming to Austin, South Austin preferably…Nicole
August 30th, 2008 at 8:11 pm
Just happened to be in San Antonio today for an event and accidentially saw the Krystal sign at Pat Booker & IH-35. I was totally stunned and immediately drove in an ordered. I still can’t believe that Krystal is coming (has come)to Texas and can’t wait for opening one in Austin. Some reason for my excitement might just be the fact that I grew up in Memphis, Tennessee and practically lived on Krystals. Please, Please put one (or many more)in Austin!!!!!!!!
P.S. The food and service in San Antonio was great!
September 22nd, 2008 at 6:28 pm
Houston currently only has one Krystal location, and it’s like 30 miles from me. I live in the central Houston area, and my neighborhood is growing like crazy. Please consider expension in the Houston area… don’t forget about us!!!