Restaurant Profile: Chattanooga Krystal Drive-In
Now for more about that Krystal Drive-In, Drive-Thru and Dine-In we promised to tell you about earlier in the week. You know, the one in Chattanooga that recently earned recognition for the cool menu boards that have individual TVs integrated into them. Yeah, that one.
The modern, new Krystal Drive-In design was the brainchild of Fred Exum Jr., the company’s President and CEO, and was created as a way to serve up the ultimate Krystal experience for customers while at the same time building upon the company’s history of hospitality.
As one of the pioneers of the original drive-In concept (Krystal operated a number of drive-in units throughout the South from 1952 through the early ’60s), the new Krystal Drive-In pays homage to the company’s heritage by featuring dedicated Carhop servers who personally take orders right at your vehicle rather than you having to say your order into a speaker.
In adding a modern new twist to the location, each of the 14 parking stalls feature a large, three-panel menu and digital media board (yes, the award winning one) positioned directly in front of the parking space, making it easy for everyone in the car to view. The 32-inch LCD screens also feature individual TVs (as we told you about earlier), and to hear the programming, you simply tune your car stereo to a specified frequency.That’s not it. Like all Krystal locations, customers have access to free Wi-Fi and at this drive-in, your car in no exception.
So yes, you can watch TV, surf the web and chow down on your favorite Krystal food items without ever stepping foot out of your car.
And just when you think it couldn’t get any better, it does. The Krystal Drive-In features an expanded menu. So in addition to Krystal burgers, Chiks, Pups, Scramblers - you know, the favorites - Krystal has added items such as a full line of real fruit smoothies, icy cold floats, ice cream sundaes and Krystal-sized toasted sandwiches for breakfast, lunch, dinner and late night.
Along with the drive-in, this location features a 38-seat dining room (complete with a digital jukebox), and a traditional drive-thru.
So where exactly is this super, mega Krystal located so you can plan your next road trip? The address is 5401 Brainerd Road, Chattanooga. Here’s a map.
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June 16th, 2008 at 12:08 pm
[...] all things small and square, but the first Krystal to open this summer will be a drive-in location. Like the original in Krystal’s hometown of Chattanooga, the restaurant will feature classic carhop service and an expanded line of new menu items - like [...]