Krystal Earns Recognition For Digital Menu Board

The menu board at the Chattanooga Krystal Drive-In recently received the Bronze Award for digital innovation.
The menu board at the Chattanooga Krystal Drive-In recently received the Bronze Award for digital innovation.
We recently learned that POPAI, the global association for at-market retail, has awarded Krystal with the Bronze Award for the innovative digital menu boards in use at the company’s drive-in concept restaurant in Chattanooga, Tennessee.

We’ll tell you more about the cool, retro Krystal Drive-In later this week, as it’s possible more of these could pop up around the South, but in the photo at the right, you can see that this isn’t your ordinary menu board.

In addition to keeping with the ’50s tradition of drive-in eating (you know, where you relax and enjoy your food while sitting in your car), Krystal wanted to enhance the experience by adding in some modern day luxuries.

So, they added a TV to the menu boards. That’s right. You can pull up, order your favorite Krystal menu items, chill out and chow down while watching TV in your car. The TV broadcasts a live feed from the Chattanooga area, and audio is piped through a specific station on your car’s FM radio.

**Claps** No wonder they won the award.

Don’t forget to check in later this week, as we’ll tell you more about the cool features at the Krystal Drive-In. Here’s a hint: watching TV isn’t the only thing you can do in your car.

More Krystal Fast Food News:
  • Restaurant Profile: Chattanooga Krystal Drive-In...
  • Krystal Expanding In San Antonio...
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    4 Responses to “Krystal Earns Recognition For Digital Menu Board”

    1. Restaurant Profile: Chattanooga Krystal Drive-In » Krystalist Says:

      [...] for more about that Krystal Drive-In, Drive-Thru and Dine-In we promised to tell you about earlier in the week. You know, the one in Chattanooga that recently earned recognition for the cool menu boards that [...]

    2. Krystal Expanding In San Antonio » Krystalist Says:

      [...] smoothies, ice cream sundaes, and toasted sandwiches. In addition, the Krystal Drive-In will have those award winning digital menu boards with integrated TVs as well as free, in-your-vehicle Wi-Fi service. This will be the first Krystal of its kind in [...]

    3. Adriana Martinez Says:

      Krystal’s Grand Opening in San Antonio was the place to be today.

      The integrated TVs is a great addition to the menu boards. Also, the employees were very friendly. The food was great, the smoothies were great too.

    4. San Antonio Krystal Drive-In Now Open + Top Ten Reasons To Eat There » Krystalist Says:

      [...] You can watch TV in your car thanks to the digital menu boards in each parking [...]

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