Down Economy A Boom For Burgers?
Will 2009 be the year of the burger? Is an economic downturn the reason for so-called burger revolution taking place at restaurants everywhere? Food critic and hamburger expert Josh Ozersky thinks so.
We missed his appearance on Nightline last week but read about it over at A Hamburger Today and then watched it on YouTube (here). Ozersky is the editor of gastro blog The-Feedbag and has penned books such as Meat Me in Manhattan and The Hamburger: A History. He was on the nightly news program last Thursday night espousing the burger’s greatness and how it is the perfect food in a down economy. Or as Ozersky eloquently put it:
“The hamburger is a way that people can experience everything that’s great about eating beef—the flavor, the tenderness, and everything—in a way that’s a affordable.”
Experts in all things beef-on-a-bun, the folks at A Hamburger Today argue that it isn’t exactly the down economy that’s driving the burger boom. They point out that the increase in burger consumption started long before 2008 when the economy took a turn for the worse, and credit instead the move towards comfort food since the early 2000s as well as the growth of burger chains and even burger blogs.
We tend to agree with AHT although it’s true we’re likely to see an even bigger boom in 2009 as more and more people choose hamburgers over filet mignons when looking to satisfy their beef cravings with thinner wallets. Also we like to think that the real burger boom began in 1932 when the first Krystal was served in Chattanooga. Similar to now, the Krystal was seen then as both comfort food and an affordable meal as customers dealt with the economic difficulties of the Great Depression.
Watch the entire Nightline segment below and tell us what you think.





















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