Not to be outdone by the 2008 Olympics in Beijing, the Krystal Square Off V World Hamburger Eating Championship will host an Opening Ceremony today in downtown Chattanooga. The ceremony will start up at 1:00 pm EST with the official lighting of the Krystal Square Off Grill to signify the beginning of this year’s Krystal Square Off Qualifying Tour.

After the lighting, Chattanoogans are invited to join the first ever “Running of the Grill” down Chestnut Street, complete with a police escort, parade of vehicles with local dignitaries, the Krystal cycling team on bikes and a host of Krystal employees.

The procession will end down at the Riverfront, where Krystal’s VP of Marketing Brad Wahl and George Shea from Major League Eating will host a press conference to set the stage for this year’s competitive eating contest, and immediately afterwards, Chattanooga’s most popular news personalities will compete in a 2-minute Krystal burger eating contest.

Head over to our sister site, the Krystal Square Off Blog, to find out which media personalities are competing and for more details. They’ll also have updates throughout the day, including photos, video and more.

This just in: Krystal is coming to Tupelo.

While we don’t have all the details yet, we do know that Krystal Lovers in Tupelo will be enjoying Krystal Burgers, Krystal Chiks, Krystal Pups, MilkQuakes and even Krystal Freezes by the end of the year (hopefully!).

We’ll post more details soon, so be sure to check back.

In the meantime, check out the video below and get ready to camp out Tupelo Krystal Lovers!

[kml_flashembed movie="http://youtube.com/v/OfDFKFjS1pw" width="425" height="350" wmode="transparent" /]

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